The Jungle Book

Building anticipation for World Television Premiere through a distinctive digital experiential campaign

Creative Assets

Rich experiences which are visually disruptive and go well beyond standard to truly engaging the user.

Dynamic content formats to build
true anticipation for the premiere.

Results

  • REACH 2.2 MILLION
  • IMPRESSIONS 3.7 MILLION
  • ENGAGEMENT 49 THOUSAND +

For the Jungle Book World TV premiere, we turned things up a notch to match the visual spectacle of the movie. Sparkt played a pivotal role to elevate the experience of the fans by employing visually rich and disruptive content formats.

And once again, Star Plus was successful in seamlessly integrating the world of television and digital together.

Aijaz Nakhuda - Digital Marketing Head - Star Plus