M.S. Dhoni
The Untold Story

Thumb-stopping digital campaign to build excitement for World Television Premiere

Creative Experience

Results

  • REACH 21.8 MILLION
  • IMPRESSIONS 28 MILLION
  • ENGAGEMENT 273 THOUSAND +

M.S. Dhoni was a big-ticket movie premiere for us and we wanted to deploy unconventional marketing methods to highlight the marvel of both, the character and the cricketer. Sparkt curated key movie moments and paired them with cinematic content to enhance the emotional value of the content, compelling the audience to watch the full movie when it aired on TV.

Aijaz Nakhuda - Digital Marketing Head - Star Plus