Farming is a journey shaped by uncertainty. Every season brings a new set of decisions: when to sow, whether it will rain, how to protect crops from pests, what fertilizer to use, where to sell produce, and how to safeguard livelihoods against unforeseen risks.
For millions of Indian farmers, these decisions are often made with incomplete information, delayed advice, and limited access to expert guidance. Bharti AXA General Insurance recognised that farmers didn't just need insurance support during a claim. They needed a trusted companion throughout the farming cycle.
Agricultural information exists in abundance, yet for many farmers it remains fragmented and difficult to access. Weather updates come from one source, market prices from another, crop advisories through local networks, and insurance information through separate channels.
How do you bring an entire ecosystem of agricultural intelligence into one simple, accessible experience? More importantly, how do you transform an insurance brand into a trusted partner in a farmer's everyday journey?
Farmers don't need more information.
They need the right information at the right time.
Agriculture isn't a single decision—it's a series of decisions made every day, from sowing to harvesting. And like every journey, it becomes easier when someone walks alongside you.
Like every journey, farming becomes easier when someone walks alongside you. The need wasn't for more data — it was for the right guidance, at the right moment, every day.
Rather than building another utility app, build a companion — one that anticipates farmers' needs and provides timely, actionable guidance across the entire crop lifecycle.
Rather than building another utility app, we created a companion. An app designed to anticipate farmers' needs and provide timely, actionable guidance throughout the crop lifecycle. From weather updates to mandi prices, pest alerts to insurance awareness, Krishi Sakha became more than technology—it became a trusted friend.
Five pillars of agricultural intelligence, integrated into a single, easy-to-use mobile experience.
Helping farmers plan operations with greater confidence.
Providing timely interventions throughout the season.
Enabling better selling decisions.
Krishi Sakha was designed around simplicity. Information was contextual, navigation intuitive, and content structured around real farming needs. The objective wasn't to digitise agriculture—it was to make expertise usable.
Because technology only creates value when people trust and use it.
Total downloads in an early-stage rollout, with 8,150 registered users and 3,420 monthly active users.
Forecast checks delivered to help farmers plan operations.
Commodity price look-ups supporting better selling decisions.
Crop-calendar alerts delivered through the season.
Crop-advisory interactions across the farming cycle.
Increase in repeat usage, signalling everyday relevance.
Improvement in advisory engagement over the period.
Indicative figures — to be updated with platform reporting.
For farmers, every season is a leap of faith. The difference often lies in the quality of decisions made along the way.
Krishi Sakha wasn't built to replace experience. It was built to strengthen it.
By transforming scattered information into timely guidance, the platform became more than an agricultural app. It became what its name promised:
A companion. A guide. A friend for every farmer's journey.