BACKGROUND
An extension engineered for higher sun protection.
Episoft AC SPF 50 extended Glenmark's trusted sunscreen portfolio with a higher level of protection while maintaining its lightweight, non-comedogenic formulation that dermatologists recommend continuously.
THE CHALLENGE
Communicating enhanced efficacy within a familiar family.
As a new addition to the range, the product needed to communicate enhanced efficacy while remaining unmistakably Episoft. Key design complications included:
- Signaling stronger defense without disrupting core equities
- Differentiating the variant clearly in a fast-growing competitive space
- Ensuring immediate visual recognition of advanced formulation values
THE STRATEGIC IDEA
Consumers should instantly recognize it as part of the family while understanding its stronger protective role. The structural identity retains clinical precision while transitioning into a radiant visual narrative.
THE DESIGN SOLUTION
A differentiated layout that speaks to elevated shielding power.
WHAT CHANGED
Bright Yellow Identity
A bright yellow palette shifts the product context, signaling advanced high-SPF ultraviolet defense and solar shielding at a single glance.
Strong SPF 50 Emphasis
An enhanced benefit hierarchy creates immediate visibility for the SPF tier, guiding consumer tier-selection and reinforcing protective assurance parameters seamlessly.
Retained Equities
The system carefully maintains clinical brand geometry, logo positioning, and architectural grids, ensuring historical brand equities are preserved entirely.
Dermatologist Claims
Clear, benefit-driven typographical hierarchies highlight physician validation parameters, assuring skin sensitivity compliance protocols remain front and center.
THE RESULT
A differentiated yet cohesive portfolio expansion.
- Complete Sun Care Portfolio: Expands the Episoft umbrella smoothly into a tiered, versatile system addressing varying application preferences.
- Immediate Efficacy Signaling: The bright yellow architectural markers instantly broadcast defensive evolution without screaming.
- Retained Loyalty Base: Preserving structural brand patterns ensures long-term clinical users suffer zero architectural disruption.
CONCLUSION
By shifting strategically to a targeted yellow language and higher benefit visibility, the design effortlessly unlocks an expansive portfolio future while maintaining the rock-solid medical trust that anchors the brand's heart.