Background
Strata Global is a global leader in geosynthetics and soil reinforcement solutions, with projects across highways, railways, ports, mining, and landfills in 30+ countries. Over two decades, the company has built a reputation for technical expertise and innovative products like StrataGrid® geogrids, StrataWeb® geocells, and StrataWall® retaining systems.
To mark its 20th anniversary, Strata launched StrataSphere, a digital-first platform to help explain complex geotechnical solutions. Recognising that most critical conversations happen in boardrooms, ministries, and on construction sites, Strata made sure the platform wasn’t just web-based — but fully optimised for mobile and tablet use.
Objectives
- Deliver the full StrataSphere experience on mobile and tablet — not a stripped-down version.
- Ensure intuitive, responsive UX with tap, swipe, and zoom gestures familiar from everyday apps.
- Allow on-the-go access, including offline mode for low-connectivity environments.
- Make stakeholder engagement in meetings and site visits faster, clearer, and more persuasive.
Strategy & Insight
Insight
In infrastructure sales, the most powerful persuasion happens on the go — in the field, in front of government stakeholders, or beside a construction site.
Strategy
Create a mobile-first, tablet-friendly application that transforms dense technical content into an immersive, interactive, pocket-sized showroom.
Creative Solution
- Cross-Device Optimisation: The platform was engineered to deliver identical experiences on mobile phones, tablets, and desktops.
- 3D Maps & Use Cases: 80+ applications visualized with smooth pinch-to-zoom and swipe navigation, tailored for touchscreens.
- Offline Accessibility: Key assets cached, ensuring the app works seamlessly even in rural or underdeveloped project sites.
- Consistent Brand Identity: The app design mirrors Strata’s premium brand — using consistent colours, typography, and layouts across devices.
- Real-World Utility: Sales teams use tablets in government meetings for interactive presentations, while mobile phones allow quick demos during field inspections.
Experience Now
Innovation / Creativity
- Pocket-Sized Showroom: Turned an engineering-heavy catalogue into a portable, interactive experience accessible anytime, anywhere.
- Designed for Mobility: Optimised for both one-handed phone use and large-screen tablet demos — ensuring context-aware usability.
- First-of-its-Kind: Among the first infrastructure firms globally to deploy a dedicated mobile + tablet experience for technical storytelling.
- Humanised Tech: Made complex engineering relatable by giving stakeholders direct control over the experience — zooming into slopes, exploring retaining walls, or visualising drainage solutions.
Results & Impact
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Widespread Adoption
Sales and engineering teams across
30+ countries
adopted StrataSphere Mobile as their go-to tool -
On-the-Go Engagement
Officials and contractors reported 50% faster understanding of solutions when shown via the app on tablets or phones.
-
Sales Efficiency
Used in hundreds of pitches where laptops weren’t practical — accelerating approvals and closing deals faster.
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User Delight
Feedback consistently praised its smooth navigation, intuitive gestures, and visual clarity on mobile screens.
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Brand Differentiation
Elevated Strata from a materials supplier to a digital-first partner in global infrastructure building.