Triggering the conversation on twitter and aggregating polarized opinions on a microsite
Results
IMPRESSIONS1.06MILLION
TWEETS4581Thousand
WEBSITE VISITS4.7xINCREASE
QUALIFIED LEADS3xINCREASE
Two days before the Union budget we delivered a counter intuitive statement on Twitter that helped us cut through all the existing noise during the JFM and truly deliver relevant eyeballs for our tax-saving fund Kar Bachat Yojana.
Mr. Ashutosh Bishnoi : MD & CEO Mahindra Mutual Fund