MMF Textmoji

Elevating mahindra mutual fund's brand communication experience in the sms inbox!

Creative Assets

TextMoji - Embedding a simple emoji with
various color codes at the beginning of the message.

text-moji-assets

Results

  • LIFT IN ON-TIME SIP PAYMENTS 11%
  • DROP IN CUSTOMER QUERIES REGARDING STATUS OF THEIR TRANSACTIONS 8%
  • INCREASE IN FAILURE NOTIFICATION QUERIES WITH RESOLUTION WITHIN 48 HRS 15%
  • INCREASE IN CONVERSION OF FAILED TRANSACTIONS 48.3%