Kullfi

Reinforcing Kullfi’s bond with the audience through a Missed Call

Creative Experience

Clcik 2 call that lets the audience interact with Kullfi and listen to her songs

ENGAGING THROUGH THE MOBILE ECOSYSTEM

GOING BEYOND DIGITAL SCREENS

Results

  • OVER 17.28 LAC+PEOPLE DIALED IN TO LISTEN TO THE LITTLE NIGHTINGALES MELODIOUS VOICE
  • AVERAGE CONSUMPTION TIME 67 SEC SURPASSING THE AVERAGE BENCHMARK OF 22-25 SECS BY 220%
  • CONVERSION RATE 30% FACEBOOK & YT INSTREAM INNOVATION ACHIEVED THE PERFECT BALANCE BETWEEN MESSAGE, MODALITY & ACTION CONTRIBUTING TO OVER 2.74 MN CLICKS
  • ORMAX CHARACTERS INDIA LOVES #2 KULFI WAS SCALING HEIGHTS AT #2 ON THE CIL REPORT FOR JULY-AUG. SIKANDER WAS THE FASTEST GROWING FICTIONAL CHARACTER AT 50% ACCORDING TO ORMAX