Star Plus Brand Refresh

DONNING A NEW IDENTITY AND EMBODYING THE PHILOSOPHY IN WAY THAT IS WHOLISTIC.

Creative Experience

SHADES OF NAYI BAAT

SHOWCASING NAYI BAAT TO AUDIENCES ACROSS THE COUNTRY

Youtube Masthead aggregated 94mn reach with Highest video views (22mn) achieved till date for any brand in India The masthead video had a completion rate of 0.18%, which is high for a 2min video, benchmark for 30s is 0.25%

EXTENDING ACROSS TRADE

HIGHLIGHTING THE NAYI BAAT WITH ALL SHOWS & CHARACTERS

FORMAT INNOVATION

POPULARIZING THE SONG

Results

  • VIEWS 20.67 MILLION
  • ENGAGEMENT 28.4 MILLION
  • IMPRESSIONS 839 MILLION
  • REACH 115 MILLION