Sparkt Work | Ted2019

Creative ASSETS

LEVERAGING TECHNOLOGY & SOCIAL NETWORKS, TED TALKS INDIA NAYI SOCH PRESS CONFERENCE WAS STREAMED AS A EVENT ACROSS SOCIAL PLATFORMS PROJECTING THE EFFORT AS A LANDMARK EVENT

STARPLUS CELEBRITY INTERVENTION POWERED ENGAGEMENT & SUBSTANTIAL SOV DRIVING TUNE-INS FOR INDIVIDUAL EPISODES

SHAH RUKH IN A MILLION HOMES

THE CHANGEMAKERS

Each idea evolved in our content to individually create a strong reason to watch the show.

SPEAKER INTRODUCTIONS BY SHAH RUKH KHAN WERE DELIVERED THROUGH MICRO CONTENT CAPSULES BRINGING ALIVE THE CAUSE THEY BELIEVED IN

BEHIND THE SCENES SPEAKER VIDEOS ALLOWED FOR AN INSIGHT INTO THE SPEAKER JOURNEYS AND DEMONSTRATED THE BELIEF IN THE CAUSES THEY STOOD FOR.

Dr. Vibha Krishnamurthy

Madhumita Pandey

Tahira Kashyap Khurrana

Sudhanshu Kaushik

A SPECIAL EPISODE FEATURING THE ACCESSIBILITY & DEMOCRATISATION OF EDUCATION MADE POSSIBLE THROUGH TECHNOLOGY STOOD OUT AS A KEY HIGHLIGHT

Results

VIDEO VIEWS 1.8 MILLION
REACH 13.4 MILLION
ENGAGEMENTS 81 THOUSAND
IMPRESSIONS 14.6 MILLION