RICH EXPERIENCES WHICH ARE VISUALLY DISRUPTIVE AND GO WELL BEYOND STANDARD TO TRULY ENGAGING THE USER.
DYNAMIC CONTENT FORMATS TO BUILD TRUE ANTICIPATION FOR THE PREMIERE.
For the Jungle Book World TV premiere, we turned things up a notch to match the visual spectacle of the movie. Sparkt played a pivotal role to elevate the experience of the fans by employing visually rich and disruptive content formats.
And once again, Star Plus was successful in seamlessly integrating the world of television and digital together.
Aijaz Nakhuda - Digital Marketing Head - Star Plus