ELEVATING THE EMOTIONAL VALUE OF THE FILM BY BLURRING THE LINES BETWEEN REEL AND REAL
DISRUPTION ON YOUTUBE TO EXPERIENCE THE FILMS AND CELEBRATE MOTHER’S DAY
REFLECTING THE SENTIMENT OF THE AUDIENCE BY SHARING REAL LIFE STORIES
Video VIEWS68MILLION +
Star Plus is committed to breaking gender stereotypes especially when it comes to women. But this time it was the boys’ turn. Through first-of-its-kind digital innovations, Sparkt celebrated Mother’s Day and ignited conversations, challenging set notions and nudging India towards a Nayi Soch.
Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)