Sparkt | Star Plus | Ikyawann

Creative Assets

Building #NOTSHAADIMATERIAL conversations with ugc videos along with a set of exclusive content linking the communication to the character

#NOTSHAADIMATERIAL became a trending topic organically drawing in the viewers and the influencers alike

#NOTSHAADIMATERIAL Organically made it to the Headlines of bombay times with A 2-Page article listing multiple responses from women all over india

Results

BUSINESS IMPACT 22% INCREASED REACH ON THE 8:30 PM SLOT (WEEKDAYS) FOR STAR PLUS
TWITTER TREND 13 hrs #NotShaadiMaterial trending duration on launch day
SENTIMENT 99% POSITIVE SENTIMENT FOR THE SHOW

Star Plus has always supported gender equality, encouraging women to stand up for their identity. Taking forth this philosophy of Nayi Soch, Sparkt helped create an organic storm of conversations rooted in a culturally potent insight that engaged both influencers & the audience alike. The powerful, polarising stimulus? #NotShaadiMaterial.

- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)