NACH BALIYE 8

Bringing alive the 'Romance-wala Dance'

Creative Assets

Digital exclusive content and format innovations to keep the audience hooked through the season

Series of facebook live events with the celebrity couples creating mass fan engagements

Results

  • FACEBOOK VIDEO VIEWS 55.4 MILLION +
  • TWITTER VIDEO VIEWS 786.7 THOUSAND
  • INSTAGRAM VIDEO VIEWS 6.2 MILLION
  • YOUTUBE VIDEO VIEWS 5.6 MILLION

Nach Baliye as a property is very special for Star Plus. It’s return with an 8th season posed the challenge of engaging a young audience that is spoilt for choice when it comes to content and information. Sparkt helped bring alive Nach Baliye and it’s celebrity participants by unlocking the potential of video with live & innovative storytelling.

- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)