The objective of the website re-launch was to make it a one stop hub for all our sports properties. We wanted the user experience to be complete and also cross pollinate sports enthusiasts. Sparkt understood the brief perfectly and built a very simple, easy to browse and viewer friendly platform. U Cypher which was our latest property was visualised beautifully for gamers giving visitors a feel of what international E-Sports is like. Sparkt has done a superb job on the same and the website overall helping us reflect our true identity as a new age sports brand.