Staying true to the high cinematic and emotional value of the movie with dynamic content formats.
Breaking the code by delivering an elevated immersive experience.
M.S. Dhoni was a big-ticket movie premiere for us and we wanted to deploy unconventional marketing methods to highlight the marvel of both, the character and the cricketer. Sparkt curated key movie moments and paired them with cinematic content to enhance the emotional value of the content, compelling the audience to watch the full movie when it aired on TV.
Aijaz Nakhuda - Digital Marketing Head - Star Plus