Sparkt Work | Candid Activ Sweat Control Talc

The Brand

Candid Activ is Glenmark’s specialized talc designed to tackle everyday sweat, odour, itching, and soreness. Made for people who deal with sweat-prone areas and discomfort, it brings together clinical trust and daily practicality. With its antifungal roots and sweat-control promise, it's a go-to choice for those who want reliable protection through the day.

The Challenge

The earlier design was doing too much. Multiple badges, stacked claims, and a chunky “Expert Antiperspirant” callout made it look dense and overly medical. It didn’t reflect how easy and effective the product actually is — especially for new users browsing pharmacy or personal care aisles. In a cluttered market, it needed a look that felt sharp, breathable, and straight to the point.

The Solution

We stripped back the noise. The new design leads with clarity — “SWEAT CONTROL TALC” is now the focus, supported by a clean, vertical layout of key benefits. The dot-fade graphic adds freshness without distraction. The red cap and trusted branding stay intact, but everything else is lighter, simpler, and easier on the eye. It’s still serious about sweat — just in a more accessible way.

The Result

The updated Candid Activ looks more like what it is: effective, everyday sweat control that works hard without trying too hard. It’s quicker to read, easier to trust, and more at home in both medical and lifestyle settings. Same formula. Better presence. Ready to compete, and connect.