Made By Mom

Igniting a Nayi Soch on Mother’s Day

Creative Assets

Elevating the emotional value of the film by
blurring the lines between reel and real

The film released on Mother's Day to set the context of what makes us all 'Made by Mom'

Disruption on youtube to experience
the films and celebrate mother’s day

Results

  • Video VIEWS 68 MILLION +
  • REACH 3.7 MILLION +
  • IMPRESSIONS 130 MILLION +

Star Plus is committed to breaking gender stereotypes especially when it comes to women. But this time it was the boys’ turn. Through first-of-its-kind digital innovations, Sparkt celebrated Mother’s Day and ignited conversations, challenging set notions and nudging India towards a Nayi Soch.

Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)