Episoft AC SPF 50

A Confident Identity for a Powerful Sunscreen.

The Brand

Episoft AC SPF 50 is Glenmark’s advanced sunscreen solution, created for users who need higher sun protection – especially under harsh conditions. It offers broad-spectrum coverage in a light, non-comedogenic formula that suits sensitive and acne-prone skin.

The Challenge

As a new addition to the range, SPF 50 needed its own strong identity. It had to feel potent and distinct, yet remain recognizably part of the Episoft family. The design had to clearly communicate “higher protection” while staying aligned with the brand’s science-first, dermatologist-trusted positioning.

The Solution

We created a bold visual identity anchored in a bright yellow gradient – a clear cue for higher SPF and sun protection. The design keeps Episoft’s clean, clinical structure but adds energy and visibility. Clear benefit highlights and dermatological claims reinforce the product’s efficacy and credibility.

The Result

The SPF 50 pack makes a powerful first impression – clearly differentiated, clearly effective. It expands the Episoft portfolio with confidence, giving users a stronger option that looks as high-performing as it is. Together, both variants now offer a complete, cohesive sun care solution.