A series of films with Journalist Khoji interviewing Chaitu Lal in the kitsch Indian Breaking News style
Aaj ki Adalat - taking Chaitu Lal’s character to court with a parody of a famous INDIAN interview show
Bringing Chaitu Lal into popular conversations online with contextual video ads
Interventions by Chaitu Lal on Hotstar’s MOST popular videos
Chaitu Lal's Political Promises brought alive with an animated avatar
Sparkt helped set context and drive intrigue for this political satire exploring an insight that is truest to India as a politically passionate yet easily misled nation - #KyaUlluBanaya. This campaign made waves across demographics rightly capturing the sentiment of the the common mass - paving way for a whole lot of digital conversations. The communication was further reinforced with thematic short-format content bringing alive the white lies of the lead protagonist. With Aaj ki Adalat, Sparkt produced a differentiated branded content piece that was released on Hotstar and remains a benchmark in parallel storytelling beyond on-air content.
- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)