Sparkt Work | Inbuilt

The Brand

Inbilt is Glenmark’s dermatologist-recommended range of topical hair regrowth solutions featuring Minoxidil and Finasteride. Known for its patented CetoSome™ delivery technology, the range includes Inbilt-F and Inbilt-5—products trusted for their efficacy and enhanced penetration. With the launch of Inbilt-10F, a new variant containing 10% Minoxidil along with Finasteride and Anagain™, the brand was ready to introduce its most potent formulation yet.

The Challenge

Inbilt-F and Inbilt-5 had a clinical, functional look that aligned well with their pharmaceutical positioning. But the new Inbilt-10F, with its higher Minoxidil concentration and advanced actives, needed to signal a step-up in strength, science, and sophistication. While staying visually connected to the rest of the range, the packaging had to feel clearly more premium—instilling confidence in dermatologists and appealing to users who demand stronger solutions.

The Solution

We created a refreshed visual identity that retained the trusted structure of the Inbilt range but dialed up the premiumness. A cool teal gradient was introduced to differentiate the new variant while suggesting potency and precision. The patented CetoSome™ technology graphic remained as the key equity device but was subtly modernized. Anagain™—a plant-based peptide ingredient—was given visual prominence on the front face to signal efficacy and innovation. Clean icons, ingredient callouts, and a minimalist layout helped maintain medical credibility while making the design more aspirational.

The Result

Inbilt-10F now looks and feels like the leader of the Inbilt range. The design reflects its enhanced formula and higher strength, without breaking away from the brand's visual lineage. It stands out on pharmacy shelves and in dermatology clinics alike—reassuring users that they’re choosing the most advanced solution available within the trusted Inbilt lineup. A bold new pack for a bold new product.