Sparkt | Star Plus | Women’s Day

Creative Assets

Staying true to the high cinematic and emotional value of the movie with dynamic content formats.

Innovative use of twitter cards with video quotes from inspirational dad daughter pairs inviting users to support nayi soch in turn getting a response with the full video

Star plus invites users
to endorse nayi soch
Full video is shared
with the user
Auto-tweet from user’s
profile is published

First-of-a-kind integrated banner innovation to showcase curated twitter conversations with #NAYISOCH on the google display network

Results

Video Views 68 MILLION +
REACH 3.7 MILLION +
IMPRESSIONS 130 MILLION

Star Plus continuously strives towards unlocking the limitless power of women. On Women’s Day, Sparkt ignited a Nayi Soch to raise a question and spark conversations through digital innovations and thought-provoking content.

- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)