Staying true to the high cinematic and emotional value of the movie with dynamic content formats.
Innovative use of twitter cards with video quotes from inspirational dad daughter pairs inviting users to support nayi soch in turn getting a response with the full video
Video Views68MILLION +
Star Plus continuously strives towards unlocking the limitless power of women. On Women’s Day, Sparkt ignited a Nayi Soch to raise a question and spark conversations through digital innovations and thought-provoking content.
- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)