Starting conversations with the audience and influencers alike making every episode a national trending topic
With TED Talks India Nayi Soch, STAR Plus expanded the canvas of Nayi Soch beyond gender, and dived deep into the power of ideas across all walks of life. Sparkt helped us with this expansion of our brand philosophy to produce true influence across audiences in India with a multitude of content. From a series of social experiments to explore the show's themes, exclusive stories to establish speakers, promo marketing to specific TGs, the first of a kind Facebook Live interweaving offline content and much more. With a holistic approach, TED Talks India Nayi Soch campaign created a large-scale creative intervention in India inspiring millions.
- Aijaz Nakhuda, Digital Marketing Head Star HGEC (STAR Plus & STAR Bharat)