Candid Renew Daily Skin Defence Talc

Designing a Daily Defence. Simpler Form, Stronger Function.

The Brand

Candid Renew is Glenmark’s calamine-based daily talc that’s trusted by dermatologists and used by those seeking everyday skin relief. While the formulation remained solid, its presentation lacked the visual precision and clarity expected in today’s skincare environment.

The Challenge

The previous packaging was visually dense—layered with icons, colors, and messaging that competed for attention. It felt more like a medical info-sheet than a product built for daily skin confidence. In a world where trust is often first built through design, Renew needed a visual system that was as refined and reassuring as its formulation.

The Solution

We approached the redesign with one clear goal: declutter and elevate. By introducing a clean white base and using a cooler teal-green accent, the new design immediately signals calm, clarity, and care. Typography was tightened, icons were pared back, and hierarchy was restructured to let the core benefits—anti-irritation, anti-friction, skin protection, and cooling—lead the story. The dotted gradient surrounding the product descriptor gives a clinical yet contemporary edge, while reinforcing the idea of micro-level care.

The Result

The new Candid Renew communicates efficacy through design minimalism. It’s easier to navigate, more premium in feel, and in sync with modern wellness aesthetics. Whether on a pharmacy shelf or in a home cabinet, it now looks like what it is: expert skin defence, designed for everyday use.