Sparkt | Star Plus | Nayi Soch

Creative Assets

Disruptions on google and YouTube to experience
the films and create a virtual jersey

Make your own virtual jersey on a google lightbox banner

Series of nayi soch films on the YouTube masthead

Twitter innovation to flaunt a jersey with
your mother’s name as the profile picture

Star plus invites users to join the #NayiSoch campaign
Users interact with @ Starplus with #NayiSoch
The channel responds to them with a link to make their customised jersey
Users input their mothers’ names and desired jersey numbers
Users flaunt a nayi soch on their twitter profiles

Results

Video views 30 Million
Profile picture changes 2K+
Mentions 100K+
Potential impressions 7 Billion

Star Plus has always challenged the stereotypes that come in the way of progress for women. Sparkt ignited conversations and engaged the audience from every corner of the nation with digital innovations, compelling them to embrace the ideology of #NayiSoch with open arms.

Aijaz Nakhuda - Digital Marketing Head - Star Plus