Disruptions on google and YouTube to experience
the films and create a virtual jersey
Make your own virtual jersey on a google lightbox banner
Series of nayi soch films on the YouTube masthead
Twitter innovation to flaunt a jersey with your mother’s name as the profile picture
Profile picture changes2K+
Star Plus has always challenged the stereotypes that come in the way of progress for women. Sparkt ignited conversations and engaged the audience from every corner of the nation with digital innovations, compelling them to embrace the ideology of #NayiSoch with open arms.
Aijaz Nakhuda - Digital Marketing Head - Star Plus