Tata Index Funds Simple Hai

Building India’s Simplest Investment Story

Creative Assets

A multi-character vignette featuring Mumbai commuters, tea-time chats, and movie-night debates, each highlighting how index funds are simple, universal, and cost-efficient.

All three communications delivered the same promise, ‘Index Funds Simple Hai’, adapted to audience contexts of Mumbai commuters, tea-time chats, and movie-night debates.